Philadelphia, PA | November 2018 – RatnerPrestia’s Joshua Cohen was invited to speak at the annual INTA Leadership Meeting, an advanced-level educational program held November 6-9 in New Orleans. He was joined by fellow panelists to lead a plenary session called Trade Dress: Lessons Learned from Iconic Designs, a topic inspired by Joshua’s 2015 INTA Trademark Reporter article called Deliberate Differentiation: Strategies for Creating and Protecting Iconic Designs (How Planning Trumps Serendipity in Pursuit of The Real Thing and Other True-Life Stories of Design Protection) that he co-authored with RatnerPrestia’s Rex Donnelly.
In his presentation, Joshua used case studies to illustrate his PLAN-DELIVER-PROTECT-PROMOTE strategy for creating and protecting iconic product and packaging designs. His actionable strategy of deliberate differentiation integrates IP counsel into design processes from the start to ensure that the resulting designs benefit from a strong IP position, including comprehensive IP protection and proactive IP risk management.
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation.
RatnerPrestia is a law firm expert in all things IP. The Firm handles procurement, enforcement, licensing, commercialization, global strategic IP planning, and all related business aspects of IP. The Firm has attorneys experienced and successful in all relevant U.S. and German jurisdictions, including the U.S. Patent and Trademark Office, The German Patent Office, The European Patent Office, The U.S. International Trade Commission, and Federal Courts, both trial and appellate. This expertise extends to all areas of IP protection, including patent, design, copyright, software, trademark, and trade secret protection.