Joshua Cohen Lectures About Innovation and IP at PDMA’s Annual Conference

Philadelphia, PA | November 2017 – Shareholder Joshua Cohen lectured at the Annual Conference of the Product Development and Management Association (PDMA) on November 15, 2017, in Chicago. Joshua presented the topic Celebrating the Coke Bottle at 100—Lessons in Driving Innovation and Differentiating Deliberately. In his TED-style talk, Joshua used case studies, including the Coke bottle design, to illustrate strategies for developing distinctive product and packaging innovations. Joshua is President of PDMA’s Philadelphia Chapter and co-chairs RatnerPrestia’s Consumer Products Industry Group.

PDMA’s Annual Conference is the #1 global conference on product development and innovation management. The 2017 Conference, Competitive Edge: Successful Products in the Age of Disruption, brought together product innovation practitioners, academics and consultants to exchange best practices in new product processes and innovation strategy.

Joshua has been practicing intellectual property law since 1992, drawing from his engineering background, legal expertise, and product innovation experience to help multinational corporations and emerging companies achieve their commercial objectives while protecting and respecting IP rights. He helps them to facilitate and promote innovation, and secures the competitive advantage of their innovative product offerings. Joshua focuses his practice on strategic patent procurement, IP risk management, and counseling in all aspects of IP law.

About RatnerPrestia

RatnerPrestia is a law firm expert in all things IP. The Firm handles procurement, enforcement, licensing, commercialization, global strategic IP planning, and all related business aspects of IP. The Firm has attorneys experienced and successful in all relevant U.S. and German jurisdictions, including the U.S. Patent and Trademark Office, The German Patent Office, The European Patent Office, The U.S. International Trade Commission, and Federal Courts, both trial and appellate. This expertise extends to all areas of IP protection, including patent, design, copyright, software, trademark, and trade secret protection.  For additional information, visit

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