Deliberate Product Differentiation: Creating Unique Products and Valuable Intellectual Property

Joshua L. Cohen’s article “Deliberate Product Differentiation: Creating Unique Products and Valuable Intellectual Property” was featured in Visions Magazine, an award-winning publication of the Product Development and Management Association (PDMA). The article offers a practical framework for making product differentiation an organic byproduct of product development efforts, resulting in strategic intellectual property rights and sustained commercial advantages. Joshua is President of PDMA’s Greater Philadelphia Chapter, which facilitates the exchange of information about the art, science, and methodologies of successful product innovation.

Please enter your e-mail address to receive a link to the webinar video.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.