Valley Forge, Pa., July 2009 – RatnerPrestia participated in the American Bar Association Annual Meeting in Chicago on July 31.  The ABA Annual Meeting is the primary assembly of legal professionals in the United States.  RatnerPrestia Shareholder Lawrence E. Ashery presented “Thinking Globally, Acting Locally - Marketing to an International Audience” along with Anthony K. Greene, Director, Herbert L. Jamison & Co., L.L.C. and Ken G. Kabira, Independent Consultant.

 

The speakers provided the audience of lawyers with a great deal of information regarding the advantages and challenges of international marketing, the basics of forming international client relationships, the differences between connecting with foreign law firms and foreign companies, and the tools necessary for desirable international marketing.  The presenters also examined the importance of understanding the cultural differences that may arise when engaging in international marketing.

 

In its third decade, RatnerPrestia is one of the largest intellectual property law firms in the Mid-Atlantic  region.  With a practice ranging from litigation to intellectual property protection, its clients range from start-up companies to multi-billion dollar corporations, both domestic and international, and from private individuals to well-known institutions and universities.  For more information, visit www.ratnerprestia.com or call (610) 407-0700.